Latest News

Below you will find the latest news and press releases from 20:20 Mobile. Please click on a title from the list below to view that press release, for more information click on the more information link:

20:20 Mobile Predicts Further Growth in Accessories Business

20:20 Mobile has announced that their mobile phone accessories division grew by over 17% in 2009, well above normal market rates. The growth has been attributed to the introduction of new accessory ranges and exclusive relationships with major retailers.

James Browning, UK Managing Director of 20:20 Mobile said:

"20:20 has continued to grow year on year and our accessories division remains at the forefront of the industry. We are already seeing a great deal of interest in the market for a number of exclusive ranges we distribute, as our channel partners look for ways to generate additional revenues from consumer and business mobile users."
"Mobile accessories have always been a major part of the 20:20 range and with the introduction of more smart and music phones the demand for add on products such as speakers, cases, battery packs and screen protectors, the market continues to grow. 20:20 Mobile will continue to be at the forefront of the accessories distribution channel as we add more products to the range and build on our existing exclusive distribution relationships."

20:20 Mobile also distributes a complete range of branded and non branded accessories through their Premier Partner channel which includes marketing support, product guides and priority customer support.

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20:20 Mobile to distribute new Acer smartphones with pre installed mobile security solutions

20:20 Mobile has launched a new range of Acer handsets for channel partners. The new handsets will be distributed with a exclusive 12 month subscription to UMU Mobile Security software pre installed which provides desktop strength security directly to the handset.

The new handsets are based on both Windows Mobile 6.5® and the Google Android® operating systems* and include Google maps, Microsoft Office Tools, email and calendar syncing as well as direct links to a number of social networking sites including Facebook and Flickr.

Commenting on the partnership, Julien Bertheuil of Acer said:

"We are very pleased to announce the partnership with 20:20 Mobile in the UK. They will be a valuable partner in helping grow the Acer brand in the handset market in 2010 and their expertise, flexibility and channels to market will be crucial to the successful launch of the new range of Acer products."

James Browning, 20:20 Mobile Managing Director said:

"The Acer brand is well recognised in the UK and by launching the new range of handsets they are guaranteed to be an instant success in both the business and consumer markets. By bundling UMU Mobile Security with the Acer devices our partners will be able to generate extra revenues by offering a handset that is fully secure and reduces the chance of lost data due to malware or viruses."

With over 10% of mobiles now infected by viruses or unwanted malware the exclusive partnership with UMU Mobile Security Solutions will ensure that data is kept safe and avoids the risk of infection.

The Acer neoTouch runs on the Windows Mobile 6.5® platform while the Acer Liquid is powered by the Android 1.6 "Donut" platform. Both the Acer neoTouch and the Acer Liquid are powered by a Qualcomm Snapdragon® processor, feature a WVGA screens, a 5 mega pixel camera, and high speed 3G connectivity. The UMU mobile security software is pre loaded on a 2GB Sandisk memory card.

(* - UMU Security is not available for Google Android Handsets (The Liquid) at this time)

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Pure Mobile Gears Up For Growth With A Multi Million Pound Exclusive Distribution Deal With 20:20

20:20 Mobile been appointed by Pure Mobile to exclusively supply a complete range of mobile and smartphone products for their business customers.

As part of the agreement Pure Mobile also becomes a 20:20 Mobile Premier Partner which will give them access to additional benefits including marketing support and direct access to the 20:20 Partner Portal. The online portal allows easy access for reordering, product information as well as distribution and management information.

Commenting on the partnership, Marcus Richardson, Managing Director at Pure Mobile, said:

"After enjoying a strong 2009 Performance Pure Mobile has aggressive plans for 2010 with a continued drive to expand our UK coverage model of business centres, and with a ruthless focus on quality 20:20 Mobile was the obvious choice for the supply and distribution of our handsets. Their industry knowledge and expertise means that the team at Pure Mobile will be able to access business critical services and information 24 hours a day, if required, and our customers will benefit from an unbeatable service in the B2B market."

James Browning, UK Managing Director of 20:20 Mobile said:

"The exclusive partnership with Pure Mobile is a real coup for 20:20. Our Premier Partner programme really sets us above our competitors and ensures that we are able to deliver the right products and services to our partners at all times. In addition by providing critical management information services we are able to support Pure Mobile and ensure they offer an industry winning solution to their customers."

Launched in June 2009 the 20:20 Premier Partner Programme offers over 20 value added benefits including branded product guides, priority customer support, enhanced credit terms as well as management information. Companies who would like to join the programme should contact 20:20 Mobile at www.2020mobile.com.

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20:20 Mobile Opens New Far East Sourcing and Operations Facility

20:20 Mobile, has opened a new Far East sourcing and operations facility in Shenzhen, China, to support continued business growth in the European mobile market and allow it to work closely with manufacturers in the region. The new facility will enable 20:20 to work with existing suppliers as well as source new and innovative mobile products that are being developed in the region.

The Shenzhen facility will include a packaging and distribution centre as well as state of the art product testing lines. All products that pass through the facility will be subject to a new three stage testing and quality assurance process to ensure that only the highest quality products are dispatched to customers in Europe.

James Browning, 20:20 Mobile Managing Director commented:

"The opening of the new facilities in China is a major step for 20:20 Mobile. It shows our commitment to work with existing suppliers to ensure best of breed products are delivered directly to our customers and also puts us close to the developers of new and innovative products of the future. In addition it will enable us to increase supply chain efficiency by packaging all varieties of products at one location."

20:20 Mobile has worked with manufacturers in the region for over 10 years with many of them providing over 500,000 units to their European customers.

James Browning concluded:

"By working closely with suppliers we are able to provide more flexible and cost effective solutions for our customers throughout the UK and Europe."

Staff at the new facility in Shenzhen will include new product supply specialists as well as a quality control team that will ensure that all products are tested rigorously to ensure they meet the high quality expectations of 20:20 Mobile, their customers and users.

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20:20 Mobile To Shake Up Cash For Old Mobiles Market With Launch of Phonerecyclebank.com

North-West based 20:20 Mobile, has announced the launch of a new consumer mobile phone recycling brand - phonerecyclebank.com. The new site, which has been developed in-house by 20:20, will provide higher payments for old mobiles by utilising industry partnerships and channels to maximise resale values.

James Browning, UK Managing Director of 20:20 Mobile said:

"The cash for old mobiles market has been going for a number of years and consumers now know that they can receive a payment for old handsets. The problem is that many of the companies are not experts in the mobile market and consumers are therefore disappointed with the values they are actually offered."

"By entering the market we are putting the knowledge and expertise of 20:20 behind phonerecyclebank.com. Our unique relationships with manufacturers and our worldwide channels to market mean that consumers will get the best deal with more cash in their pockets."

Phonerecyclebank.com will be promoted through on and offline channels as well as through partnerships with leading consumer and business to business organisations.

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20:20 Mobile Wins Contract for XLN Telecom to Supply, Order Process and Dispatch Mobiles for New Division

20:20 Mobile, has been appointed by London based XLN Telecom to provide a new branded order processing and dispatch service for mobile phones, SIM Cards and broadband dongles for its new mobile phone proposition. XLN Mobile will target over 120,000 existing XLN business customers.

Edward North, Commercial Director at XLN Telecom said:

"We selected 20:20 Mobile following a tender process because of their strong market reputation for back up and support services as well as their close links to other companies in the industry"

As part of the agreement 20:20 Mobile will be providing a range of business handsets from Nokia and Sony Ericsson as well as mobile broadband dongles and branded XLN Mobile SIM Cards. Orders taken by the XLN Mobile team will be passed seamlessly to 20:20 Mobile for dispatch on the same day as they are ordered.

Edward North said;

"When we began looking for a business partner we wanted to ensure that we were able to offer our customers the highest quality of service possible in the market. 20:20 Mobile has a reputation for excellence in the industry and their technical and distribution skills mean that our customers receive their new mobiles as quickly as possible backed up with a major support network."

James Browning, UK Managing Director of 20:20 Mobile said:

"We were very pleased to be awarded the contract by XLN as it is a testament to the high quality service we provide and our industry reputation. 20:20 Mobile already provides similar services for other major providers of mobile phone services and our expertise and knowledge means that we are able to customise our services to XLN´s requirements."

All mobile phones distributed on behalf of XLN will include a full range of branded XLN support materials including welcome and connection information as well as branded packaging where appropriate.

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20:20 Mobile Marketing Team Achieve ISO 9001 Accreditation

The marketing team at 20:20 Mobile, has become one of the UK´s first in-house marketing and communications departments to achieve the prestigious ISO 9001 quality accreditation for their work. The accreditation follows a thorough review of the way the team delivers creative marketing input throughout the business and maintains high quality standards from inception of concept to delivery.

the accreditation process Kieran Bermingham, British Standards Institute auditor commented:

"20:20 Mobile is very focused on ensuring that they remain environmentally friendly which was demonstrated throughout the audit. The marketing department was seen to be passionate about their work and very competent in creating customers products and services."

James Browning, UK Managing Director of 20:20 Mobile said:

"The marketing team plays an integral role within the delivery of services to our customers and adds a great deal of value to what we can offer. In many cases the work they do on point of sale and other support materials has, in fact, sealed the deal so to speak."

As part of their role the marketing team will now be offering creative marketing services directly to business partners and customers. They have already completed projects with partners including Halfords, O2 and Nokia.

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20:20 Mobile Launch New Intelligent Bluetooth Marketing Solutions

20:20 Mobile has announced the launch of a new range of "Smart" Bluetooth broadcasting solutions. The solutions enable communications directly to mobile phone users who have opted in to receive Bluetooth messages that are specifically tailored for their needs.

Traditional Bluetooth messaging systems, or Naked Bluetooth, have worked by detecting when Bluetooth is enabled and broadcasting the same message to everyone. The 20:20 solutions allow businesses to cross reference against off site user databases, such as loyalty schemes, and then broadcast a tailored message to the mobile user whilst they are still within range.

James Browning, UK Managing Director of 20:20 Mobile said:

"Bluetooth broadcasting has moved a long way from the early systems where anyone that had Bluetooth enabled received the same message. With the ability to send tailored messages instantly consumers can now receive offers and promotions that they will want and are based on their own habits. Imagine walking into your supermarket and receiving a discount based on the products that you buy."

As part of the Bluetooth development programme 20:20 Mobile worked with a number of mobile manufacturers and Bluetooth device providers to ensure seamless integration and compatibility of the system.

"One of the biggest challenges with Bluetooth broadcasting has been that the systems have a very limited range. The systems that we have developed can now quickly talk to a remote database and decide what message to broadcast to the mobile user. The possibilities of the solution are endless, from supermarkets promoting a specific offer to customers as they walk in a store to travel information services at airports,"

The new Bluetooth broadcasting solutions can be deployed quickly and easily as they only require a low cost broadcast unit and an Internet connection to allow communication with the database.

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Media enquiries

For media enquiries only, please contact our Head of Marketing, Richard Jones (richard.jones@2020mobile.com)

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